Retail can be such a pain !! You need to SUPER social and be ready to give away things.
Keep in mind that work of mouth ins the best advertising! It can make your or break you.
You need to make people realize that they cannot live without your baskets!! You need to appeal to certain individuals that will crave what you have to sell.
You need to get some mini baskets made up for giving out to local businesses and institutes. I am sure you have all your bases covered when it comes to types of baskets but I will run through a few just in case.
Are you making bskets that are food and other products ? These gift basket can be anything and you can appeal to anyone simply by hitting what it is they love.
Do you have baskets for local health clubs ? Things that will appeal to the work out crowds such as soaps, candles, fitness music, barbells, sweat towels, sugar free candies, health foods(huge variety), personal hygene products such as specialty deoderants, colognes, etc...
Do you have baskets that appeal to the chocoholics !? Self explanitory.
Do you have baskets that appeal to MEN!? A basket of tools, grease rags, a tire gauge, w-d40 spray, oil can, hanging bracets for the garage, tool box, even a how to book. You can ask your customer what theme. It could be a fishing OR hunting basket for the sportman.
Do you have all sizes of baskets so even a student could afford a small one for a special teacher? One that would have an apple in it, stickers, markers, a special teacher pin or plaque, etc...
Do you hit the local hospitals and nursing homes ? Explain that your baskets can be made to order for every individual simply by asking a few questions about the person receiving the basket. Have one of your big baskets on display at the hospitals for people to view with some explaining that custom baskets are made to order.
Visit your schools teachers lounge, hospital reception area, nursing home, factory lunch rooms, dentist office, mega mart managers, banking institutes of all kinds, fitness centers, chiropractor office, all the churches, insurance offices, car dealerships. Hit up all the break rooms and lunch rooms of all the business you can possibly think of.
You can have the local churches put an announcement of your business in their bulletin. YOU need to get out there and be super social. This would not be a business for an introvert!!
Give out super small baskets as samples and offer a slight discount for the first order and possibly delivery discount if you deliver.
Advertising in the newspaper is not the answer !! Like I said word of mouth is the greatest !
I would think you knew all this already so sorry if I was of no help! Sometimes its just nice to hear others input and ideas.
Good luck and get out there !!