OK so we know that Facebook, Google, Amazon compile statistics on you to furnish to respective sellers so that they can market their products more directly to prospective buyers. But, do you think they can go a step further. Do you think Amazon can figure out what you will pay for a product, and then adjust the price on the internet to that amount. The price you see on the screen is adjusted to what the algorithm calculates you are willing to pay? Here is why I am asking. We have been shopping for a microwave, doing all the due diligence, etc., trying to find the perfect microwave and the best price. Our methods and decisions are predictable. If you know what we bought last time, there is a trend to what we will buy this time, especially if you know what microwaves are being reviewed, the time spent, etc. So, when it got to the point of pricing, our favorite microwave to purchase just happened to be $100 more on Amazon. So we rejected it and looked at other microwaves. Now the price is back down to a price that is line with other microwaves, and $100 less. So do you think Google/Amazon are adjusting prices on the internet to what they think you will pay for for it. This has serious ramifications if they can control the pricing like that because it introduces manipulation of you into your purchasing decision.